The SHE Mark Origin Story
Updated: Jun 3
The need for SHE revealed itself to our co-founder, Sterling, when she wanted to exclusively buy from woman-owned brands for a happy hour celebration on International Women’s Day in 2017. After a failed online search for some sort of extensive database, she resorted to doing individual brand research while at the grocery store and picking an employee’s brain at her local wine shop. While on her quest, it became clear that in order to find enough companies that fit the qualifications, she would need to make some exceptions. If women were at the helm and/or creatively involved, they made the cut (thank you, LinkedIn)! If the company was co-owned with a man, they were included! Most eye-opening was the fact that unless the company outwardly promoted their inclusion of women on their website, packaging, or social media, there was little to no other easy way of discovering that information.
Her experience that day sparked the ultimate question:
If consumers already have easy access to verified information regarding nutrition, ingredients, animal testing, and even labor practices (to name a few), why wasn’t there an equivalent for woman-owned and run businesses?
And with that, SHE Marks were born - a collection of certification marks that showcases all the ways in which women contribute in the workforce (cue SHEruns, SHEmakes, and SHEowns.)
With the help of Ilana and their expertise in intellectual property law and business, the seed of an idea grew, and a list of compelling questions drove SHE forward...
What if giving consumers easier access to this information resulted in more revenue and growth for these companies? What would the world look like if companies strived for gender equality?
What could happen if we empower consumers to make better purchasing decisions rooted in the support of women at work? What if consumer demand prompted companies to actually care about this?
What if SHE could change the world?
While we don’t know the answers yet, the SHE Team is dedicated to fulfilling this unmet need and helping to reach economic parity.