Frequently Asked Questions

where are you based?


all products are made in our small studio apartment in Utrecht, The Netherlands.




can I customise an order?


Yes! custom orders are always so fun for us to make. make sure to send us a DM on Instagram or email us at themidkidsco@gmail.com and we will be happy to help you!




when will my order ship?


orders placed during standard business hours, monday-friday 9AM-5PM may take up to 1-3 business days to process. this time fram excludes weekends, as orders place between friday after 5pm through sunday night will begin to process following business day. time frame also excludes pre-sale items until item is available.




I put in the wrong address! what now?


if your order has not yet shipped, you are welcome to send an email using the form on the website. unfortunately if your order has shipped, themidkids is not responsible for any incorrect inputted addresses provided at the time the order was placed.




as an international customer, are there any additional charges?


themidkids does not take responsibility for any additional charges that may arise at time of arrival to your country. we will however do as much as we can in advance to prevent any additional charges from happening. *customs duty and/or taxes are to be covered by the receiving party at time of delivery




how long will it take for my international order to arrive?


for international orders it may take up to 8-12 business days for your package to arrive to your country of destination. from the date it arrives however, it may take another 9-21 business days for your package to arrive to your residence. themidkids is not responsible for any additional charges due at customs, nor is themidkids in contact with the carrier in the destination country. please note, at times this time frame may exceed due to custom clearance.




my order shipped to the wrong address :(


themidkids recommends to thouroughly review, verify and confirm the correct addresses at time the order is placed. themidkids does not take responsibility for this error, but we may of course modify order adresses if the order has not been processed for shipment. we try to help as best as we can, so always make sure to contact us.




what is important for the maintenance of the jewelry pieces?


1. always make sure to put on your jewelry last, especially after putting on make-up, perfume etc. as this can damage the product. 2. always remove jewelry first when undressing to prevent the jewelry from getting damaged. 3. do not wear any jewelry pieces in the bath or shower as water, soap and other shower products can damage your jewelry, themidkids is not responsible for this. 4. do not wear any jewelry in the pool where chlorine and salt water could damage the jewelry pieces. 5. make sure you wear the jewelry pieces with pride :)





 I saw the SHE mark IRL!

 I want to apply for a SHE Mark (or two...or three)!

I want to apply for a SHE Mark (or two...or three)! How do I do that?


We are happy you are interested in applying for a SHE Mark! There are 4 steps involved in applying for a SHE Mark: 1. Request an application, here! 2. We will send you an email with all of the information that you need to complete your application(s), including the materials required, the associated fees, and the application link. You must submit a completed application, as well as the required fee, for your application to be considered for certification. 3. We need approximately 2-4 weeks to finalize our review of your application(s). We will reach out directly via email to let you know whether or not your company has been certified! 4. #MakeWaves




What is involved in an application?


All three applications require the company’s general identifying information (company name, logo, website, social media, physical location), and your relationship to the company and contact information. Additionally, applicants must submit further de-identified information specific to each SHE Mark that they are applying for. Certain applications will require applicants to determine their employee turnover rate. For additional, specific information regarding application requirements, please email info@theSHEmark.com and request our SHE Program.




Why do I have to figure out the employee turnover rate?


We understand that it is natural for companies to experience employee turnover and that a company with a higher-than-average turnover rate may impact a company’s qualifications for the SHE Mark(s) during the two year certification period. A company will not be denied certification solely based on their turnover rate. However, if a SHE Certified company has a turnover rate over 9%, the company may be required to submit additional employment information during the term of certification to make sure you continue to meet our standards of gender equality as you grow and change!




What constitutes an “owner?”


The owner of a business is the person(s) or entity(ies) that own(s) some portion of equity in a company. Note: having a very high title or status, like President, is not the same as owning a business.




What if the company is partially owned by another entity/company?


If your company meets our standards for the SHEowns mark without consideration of the equity held by an entity, then there is no need to send any further information on the entity that hold ownership. If, however, consideration or review of the holding company may affect your qualification under the SHE Program, please include in your ownership evidence the same information for the holding entity as requested for the company applying, along with a sworn statement signed by either: 1. the individuals that own the holding company, if that company is a partnership or sole proprietor, or 2. a supermajority or unanimous shareholder or member resolution by the holding entity’s shareholders/members affirming their gender composition.




What constitutes an “employee?”


For purposes of applying for certification under the SHE Program, your application must include all full-time employees (based on the the IRS definition*), as well as qualifying part-time employees. Employee SHE relies on the United States Internal Revenue Service’s definition of “employee” in determining whether an applicant company meets our applicable standards. To briefly summarize what constitutes an “employee,” an employee (as opposed to an independent contractor) has a relationship with their employer where the employer controls what will be done and how it will be done. For the most complete and accurate explanation of this standard, please consult the IRS website and a licensed attorney*. Full-Time Full-time, for the purposes of this program, refers to an employee who is employed on average for at least 30 hours of service** per week or 130 hours of service** per month. Additional Qualifying Employees Certain part-time employees (working fewer than full-time hours) qualify as “employees” under this program; specifically, if an employee meets our requirements regarding control of work and work-product, integration into the company team, and payroll considerations, they may be included in an application under the SHE Program as a qualifying part-time employee. For more information regarding which individuals must be included in an application, please request a SHE Program from us by emailing info@theSHEmark.com. *NOTHING ON THIS SITE NOR ANY CONTENT MADE AVAILABLE ON THIS SITE SHOULD BE CONSIDERED, OR USED AS A SUBSTITUTE FOR, LEGAL OR TAX ADVISORY SERVICES. For the IRS’s definition of these terms, click here and here. **An "hour of service" is an hour for which an employee is paid, or entitled to payment by the employer, (a) for the performance of duties for the employer, or (b) for a period of time during which no duties are performed due to vacation, holiday, illness, incapacity/disability, layoff, jury duty, military duty or leave of absence. Hours of service specifically do NOT include volunteer hours for tax-exempt entities or work-study by students.




My company employs transwomen and/or gender non-binary individuals; how do I account for them in this application?


We’re so glad you hired employees on the basis of their qualifications, and not their gender! SHE is all about feminism, meaning we’re working towards social, political, and economic equality for all genders. We believe transwomen are women, so go ahead and designate them the way you would any other woman. Gender diverse individuals (gender nonbinary, agender, genderfluid, genderqueer, two-spirit, etc.) are counted towards your 50+% to qualify for a SHE Mark. Meaning, gender diverse individuals should be included in the same category as women for the purpose of determining the percentage breakdowns relevant for the application. For example, if your company employs four male people in creative roles, three female people in creative roles, and one gender non-binary person in a creative role, your company could qualify for SHEmakes. However, we understand that gender non-binary or agender individuals may wish not to be identified in the same group as women, so if your employee feels strongly about not being included in that group for our application, feel free to designate them otherwise (as we did in the first example organization chart, above).




What constitutes a “management” role?


We separate our definitely of management depending on the size of the company. The current breakdown is as follows: - 9 or fewer employees - All employees are considered - 10-149 employees -All employees with supervisory responsibilities over 1 or more people - 150+ employees - All employees with supervisory responsibilities over 2 or more people, and/or with departmental responsibilities When we say “supervisory,” we mean roles whose responsibilities include delegation, management, hiring/firing, and/or people report or are responsible to you for their work product. When we say “departmental,” we mean roles whose responsibilities include the overseeing of an entire department, even if their direct report is only one person. A person is considered a direct report to qualify for the above requirements if their manager is responsible for assigning them work that is not solely administrative or clerical.




What constitutes a “creative” role?


For the purpose of the SHEmakes application: a creative role is one that innovates or creates, and/or generates or develops original products or ideas. Some obvious examples include roles directly involving graphic design, product design, clothing design, creative writing, make-up artistry, or video production and editing. Some not-so-obvious examples include roles directly involving software engineering, app development, culinary innovation and preparation, marketing, or event planning. If you think a role at your company qualifies, but you are not sure or wish to explain it further, feel free to include an explanation in the application, or send us an email referencing your application to info@theSHEmark.com. We may reach out to you if clarification is needed about a particular role.




Do I need any additional information to apply?


Nope! But there may be a few additional, optional questions in your application. We use this information to track and support the successes of our SHE Certified companies, but it is not required in order to apply for certification.




How much does a SHE Mark application cost?


For a limited time, a SHE Mark application costs only $99 (plus tax, as applicable)! Any additional required submissions are also subject to a fee. One “Freebie” is included in your application price; you may select one of the following: (a) sticker sheet, useful for immediate use on products, (b) window decals, useful for displaying your certification at the entrance of your storefront and/or brick and mortar location, and (c) aan acrylic tabletop display, useful for displaying on your check-in counter, in your waiting room, or on your personal desk.




I want to apply for a SHE Mark, but my business can’t afford it right now. Do you offer alternative payment options?


If you are interested in applying for a SHE Mark but finances are an issue, please reach out to info@theSHEmark.com and we will see if your company qualifies for our scholarship program.





I have been SHE Certified!

I want to apply for a SHE Mark (or two...or three)! How do I do that?


We are happy you are interested in applying for a SHE Mark! There are 4 steps involved in applying for a SHE Mark: 1. Request an application, here! 2. We will send you an email with all of the information that you need to complete your application(s), including the materials required, the associated fees, and the application link. You must submit a completed application, as well as the required fee, for your application to be considered for certification. 3. We need approximately 2-4 weeks to finalize our review of your application(s). We will reach out directly via email to let you know whether or not your company has been certified! 4. #MakeWaves




What is involved in an application?


All three applications require the company’s general identifying information (company name, logo, website, social media, physical location), and your relationship to the company and contact information. Additionally, applicants must submit further de-identified information specific to each SHE Mark that they are applying for. Certain applications will require applicants to determine their employee turnover rate. For additional, specific information regarding application requirements, please email info@theSHEmark.com and request our SHE Program.




Why do I have to figure out the employee turnover rate?


We understand that it is natural for companies to experience employee turnover and that a company with a higher-than-average turnover rate may impact a company’s qualifications for the SHE Mark(s) during the two year certification period. A company will not be denied certification solely based on their turnover rate. However, if a SHE Certified company has a turnover rate over 9%, the company may be required to submit additional employment information during the term of certification to make sure you continue to meet our standards of gender equality as you grow and change!




What constitutes an “owner?”


The owner of a business is the person(s) or entity(ies) that own(s) some portion of equity in a company. Note: having a very high title or status, like President, is not the same as owning a business.




What if the company is partially owned by another entity/company?


If your company meets our standards for the SHEowns mark without consideration of the equity held by an entity, then there is no need to send any further information on the entity that hold ownership. If, however, consideration or review of the holding company may affect your qualification under the SHE Program, please include in your ownership evidence the same information for the holding entity as requested for the company applying, along with a sworn statement signed by either: 1. the individuals that own the holding company, if that company is a partnership or sole proprietor, or 2. a supermajority or unanimous shareholder or member resolution by the holding entity’s shareholders/members affirming their gender composition.




What constitutes an “employee?”


For purposes of applying for certification under the SHE Program, your application must include all full-time employees (based on the the IRS definition*), as well as qualifying part-time employees. Employee SHE relies on the United States Internal Revenue Service’s definition of “employee” in determining whether an applicant company meets our applicable standards. To briefly summarize what constitutes an “employee,” an employee (as opposed to an independent contractor) has a relationship with their employer where the employer controls what will be done and how it will be done. For the most complete and accurate explanation of this standard, please consult the IRS website and a licensed attorney*. Full-Time Full-time, for the purposes of this program, refers to an employee who is employed on average for at least 30 hours of service** per week or 130 hours of service** per month. Additional Qualifying Employees Certain part-time employees (working fewer than full-time hours) qualify as “employees” under this program; specifically, if an employee meets our requirements regarding control of work and work-product, integration into the company team, and payroll considerations, they may be included in an application under the SHE Program as a qualifying part-time employee. For more information regarding which individuals must be included in an application, please request a SHE Program from us by emailing info@theSHEmark.com. *NOTHING ON THIS SITE NOR ANY CONTENT MADE AVAILABLE ON THIS SITE SHOULD BE CONSIDERED, OR USED AS A SUBSTITUTE FOR, LEGAL OR TAX ADVISORY SERVICES. For the IRS’s definition of these terms, click here and here. **An "hour of service" is an hour for which an employee is paid, or entitled to payment by the employer, (a) for the performance of duties for the employer, or (b) for a period of time during which no duties are performed due to vacation, holiday, illness, incapacity/disability, layoff, jury duty, military duty or leave of absence. Hours of service specifically do NOT include volunteer hours for tax-exempt entities or work-study by students.




My company employs transwomen and/or gender non-binary individuals; how do I account for them in this application?


We’re so glad you hired employees on the basis of their qualifications, and not their gender! SHE is all about feminism, meaning we’re working towards social, political, and economic equality for all genders. We believe transwomen are women, so go ahead and designate them the way you would any other woman. Gender diverse individuals (gender nonbinary, agender, genderfluid, genderqueer, two-spirit, etc.) are counted towards your 50+% to qualify for a SHE Mark. Meaning, gender diverse individuals should be included in the same category as women for the purpose of determining the percentage breakdowns relevant for the application. For example, if your company employs four male people in creative roles, three female people in creative roles, and one gender non-binary person in a creative role, your company could qualify for SHEmakes. However, we understand that gender non-binary or agender individuals may wish not to be identified in the same group as women, so if your employee feels strongly about not being included in that group for our application, feel free to designate them otherwise (as we did in the first example organization chart, above).




What constitutes a “management” role?


We separate our definitely of management depending on the size of the company. The current breakdown is as follows: - 9 or fewer employees - All employees are considered - 10-149 employees -All employees with supervisory responsibilities over 1 or more people - 150+ employees - All employees with supervisory responsibilities over 2 or more people, and/or with departmental responsibilities When we say “supervisory,” we mean roles whose responsibilities include delegation, management, hiring/firing, and/or people report or are responsible to you for their work product. When we say “departmental,” we mean roles whose responsibilities include the overseeing of an entire department, even if their direct report is only one person. A person is considered a direct report to qualify for the above requirements if their manager is responsible for assigning them work that is not solely administrative or clerical.




What constitutes a “creative” role?


For the purpose of the SHEmakes application: a creative role is one that innovates or creates, and/or generates or develops original products or ideas. Some obvious examples include roles directly involving graphic design, product design, clothing design, creative writing, make-up artistry, or video production and editing. Some not-so-obvious examples include roles directly involving software engineering, app development, culinary innovation and preparation, marketing, or event planning. If you think a role at your company qualifies, but you are not sure or wish to explain it further, feel free to include an explanation in the application, or send us an email referencing your application to info@theSHEmark.com. We may reach out to you if clarification is needed about a particular role.




Do I need any additional information to apply?


Nope! But there may be a few additional, optional questions in your application. We use this information to track and support the successes of our SHE Certified companies, but it is not required in order to apply for certification.




How much does a SHE Mark application cost?


For a limited time, a SHE Mark application costs only $99 (plus tax, as applicable)! Any additional required submissions are also subject to a fee. One “Freebie” is included in your application price; you may select one of the following: (a) sticker sheet, useful for immediate use on products, (b) window decals, useful for displaying your certification at the entrance of your storefront and/or brick and mortar location, and (c) aan acrylic tabletop display, useful for displaying on your check-in counter, in your waiting room, or on your personal desk.




I want to apply for a SHE Mark, but my business can’t afford it right now. Do you offer alternative payment options?


If you are interested in applying for a SHE Mark but finances are an issue, please reach out to info@theSHEmark.com and we will see if your company qualifies for our scholarship program.