Question 1

I want to apply for a SHE Mark (or two...or three)! How do I do that?

Accepted Answer

We are happy you are interested in applying for a SHE Mark!
There are 4 steps involved in applying for a SHE Mark:
 
1. Request an application, here!
2. We will send you an email with all of the information that you need to complete your application(s), including the materials required, the associated fees, and the application link. You must submit a completed application, as well as the required fee, for your application to be considered for certification.
3. We need approximately 2-4 weeks to finalize our review of your application(s). We will reach out directly via email to let you know whether or not your company has been certified!
4. #MakeWaves

Question 2

What is involved in an application?

Accepted Answer

All three applications require the company’s general identifying information (company name, logo, website, social media, physical location), and your relationship to the company and contact information. Additionally, applicants must submit further de-identified information specific to each SHE Mark that they are applying for. Certain applications will require applicants to determine their employee turnover rate. 
For additional, specific information regarding application requirements, please email info@theSHEmark.com and request our SHE Program.

Question 3

Why do I have to figure out the employee turnover rate?

Accepted Answer

We understand that it is natural for companies to experience employee turnover and that a company with a higher-than-average turnover rate may impact a company’s qualifications for the SHE Mark(s) during the two year certification period. A company will not be denied certification solely based on their turnover rate. However, if a SHE Certified company has a turnover rate over 9%, the company may be required to submit additional employment information during the term of certification to make sure you continue to meet our standards of gender equality as you grow and change!

Question 4

What constitutes an “owner?”

Accepted Answer

The owner of a business is the person(s) or entity(ies) that own(s) some portion of equity in a company. Note: having a very high title or status, like President, is not the same as owning a business.

Question 5

What if the company is partially owned by another entity/company?

Accepted Answer

If your company meets our standards for the SHEowns mark without consideration of the equity held by an entity, then there is no need to send any further information on the entity that hold ownership. 
If, however, consideration or review of the holding company may affect your qualification under the SHE Program, please include in your ownership evidence the same information for the holding entity as requested for the company applying, along with a sworn statement signed by either:
1. the individuals that own the holding company, if that company is a partnership or sole proprietor, or
2. a supermajority or unanimous shareholder or member resolution by the holding entity’s shareholders/members affirming their gender composition.

Question 6

What constitutes a “management” role?

Accepted Answer

We separate our definitely of management depending on the size of the company. The current breakdown is as follows:
- 9 or fewer employees - All employees are considered
- 10-149 employees -All employees with supervisory responsibilities over 1 or more people
- 150+ employees - All employees with supervisory responsibilities over 2 or more people, and/or with departmental responsibilities
 
When we say “supervisory,” we mean roles whose responsibilities include delegation, management, hiring/firing, and/or people report or are responsible to you for their work product. When we say “departmental,” we mean roles whose responsibilities include the overseeing of an entire department, even if their direct report is only one person.
 
A person is considered a direct report to qualify for the above requirements if their manager is responsible for assigning them work that is not solely administrative or clerical.

Question 7

What constitutes a “creative” role?

Accepted Answer

For the purpose of the SHEmakes application: a creative role is one that innovates or creates, and/or generates or develops original products or ideas. 
Some obvious examples include roles directly involving graphic design, product design, clothing design, creative writing, make-up artistry, or video production and editing.
Some not-so-obvious examples include roles directly involving software engineering, app development, culinary innovation and preparation, marketing, or event planning.
If you think a role at your company qualifies, but you are not sure or wish to explain it further, feel free to include an explanation in the application, or send us an email referencing your application to info@theSHEmark.com. We may reach out to you if clarification is needed about a particular role.

Question 8

What constitutes an “employee?”

Accepted Answer

For purposes of applying for certification under the SHE Program, your application must include all full-time employees (based on the the IRS definition*), as well as qualifying part-time employees.
“Employee”
SHE relies on the United States Internal Revenue Service’s definition of “employee” in determining whether an applicant company meets our applicable standards. To briefly summarize what constitutes an “employee,” an employee (as opposed to an independent contractor) has a relationship with their employer where the employer controls what will be done and how it will be done. For the most complete and accurate explanation of this standard, please consult the IRS website and a licensed attorney*. 
“Full-Time”
Full-time, for the purposes of this program, refers to an employee who is employed on average for at least 30 hours of service** per week or 130 hours of service** per month. 
 
Additional Qualifying Employees
Certain part-time employees (working fewer than full-time hours) qualify as “employees” under this program; specifically, if an employee meets our requirements regarding control of work and work-product, integration into the company team, and payroll considerations, they may be included in an application under the SHE Program as a qualifying part-time employee. 
For more information regarding which individuals must be included in an application, please request a SHE Program from us by emailing info@theSHEmark.com.
 
*NOTHING ON THIS SITE NOR ANY CONTENT MADE AVAILABLE ON THIS SITE SHOULD BE CONSIDERED, OR USED AS A SUBSTITUTE FOR, LEGAL OR TAX ADVISORY SERVICES. For the IRS’s definition of these terms, click here and here.
 
**An "hour of service" is an hour for which an employee is paid, or entitled to payment by the employer, (a) for the performance of duties for the employer, or (b) for a period of time during which no duties are performed due to vacation, holiday, illness, incapacity/disability, layoff, jury duty, military duty or leave of absence.  Hours of service specifically do NOT include volunteer hours for tax-exempt entities or work-study by students.

Question 9

My company employs transwomen and/or gender non-binary individuals; how do I account for them in this application?

Accepted Answer

At The SHE Mark, we believe transwomen are women, so go ahead and designate them the way you would any other woman.
 
Gender diverse individuals (gender nonbinary, agender, genderfluid, genderqueer, two-spirit, etc.) are counted towards your 50+% to qualify for a SHE Mark. Meaning, gender diverse individuals should be included in the same category as women for the purpose of determining the percentage breakdowns relevant for the application. For example, if your company employs four men in creative roles, three women people in creative roles, and one gender non-binary person in a creative role, your company could qualify for SHEmakes.
 
However, we understand that gender non-binary or agender individuals may wish not to be identified in the same group as women, so if your employee feels strongly about not being included in that group for our application, feel free to designate them otherwise.

Question 10

Do I need any additional information to apply?

Accepted Answer

Nope! But there may be a few additional, optional questions in your application. We use this information to track and support the successes of our SHE Certified companies, but it is not required in order to apply for certification.

Question 11

How much does a SHE Mark application cost?

Accepted Answer

The application fee starts at $99 ($49 for non-profits). See Pricing page for more information.

Question 12

I want to apply for a SHE Mark, but my business can’t afford it right now. Do you offer alternative payment options?"

Accepted Answer

If you are interested in applying for a SHE Mark but finances are an issue, please reach out to info@theSHEmark.com and we will see if your company qualifies for our scholarship program.

Question 13

My question isn't answered here!

Accepted Answer

Send us an email at info@theSHEmark.com or set up a time to speak with one of our founders here. We're happy to answer any and all questions you might have!

Question 14

What Board members count towards SHEgoverns certification qualification?

Accepted Answer

Women and/or gender diverse voting members count towards the SHEgoverns mark. Non-voting members, such as advisory board and/or board observers should not be included in your count for SHEgoverns.

Frequently Asked Questions

I want to apply for a SHE Mark (or two...or three...or four)!

I want to apply for a SHE Mark (or two...or three)! How do I do that?

What is involved in an application?

Why do I have to figure out the employee turnover rate?

What constitutes an “owner?”

What if the company is partially owned by another entity/company?

What constitutes a “management” role?

What constitutes a “creative” role?

What constitutes an “employee?”

My company employs transwomen and/or gender non-binary individuals; how do I account for them in this application?

Do I need any additional information to apply?

How much does a SHE Mark application cost?

I want to apply for a SHE Mark, but my business can’t afford it right now. Do you offer alternative payment options?"

My question isn't answered here!

What Board members count towards SHEgoverns certification qualification?

I have been SHE Certified!

I have been certified! How do I use the mark?

How long does my SHE Mark certification last?

I have a great idea for a brand partnership! I have to tell you about it!

I saw the SHE mark IRL!

I saw a SHE Mark IRL! What does that mean?

What is a certification mark?

I think I know of/work for a company that meets your standards. How can I connect you?

Does a SHE Mark tell me anything about a company’s pay gap?

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