50+% of the people who own a company
Founders, entrepreneurs, and investors who own companies are bosses (literally). The SHEowns mark certifies businesses that are entirely, majority, or equally-owned by women and/or gender diverse people. This means that men who co-own companies with women can qualify and be recognized!
Ownership of a company can take many forms - from a "solopreneur" to a partnership to a complex entity.
For instance, if a company applying for this certification has a more complex ownership structure, such as partial ownership by another company, SHE will do the hard work of further researching, as necessary. When you see SHEowns in public, you can be sure that SHE has verified that the ownership breakdown of that company meets our strict standards for gender equality.
Women-owned businesses account for 42% of all firms in the U.S. - 50% of which are owned by Black, Latina/Hispanic, and Indigenous women - but they only capture 4.2% of revenue made, with just 23% of that revenue going to minority-women-owned businesses.
AMEX, The 2019 State of Women-Owned Businesses Report (2019).
A SHEowns™ company may be owned by
a group of women.
a trans woman and her brother.
a woman, her husband, and their child.
There’s more than one way to support the movement towards economic gender equality.