SHEowns official certification mark logo for woman-owned and gender equal companies and brands


Certifying that 

 50+%  of the people who own a company

are women

Founders, entrepreneurs, and investors who own companies are bosses (literally). The SHEowns  mark certifies businesses that are entirely, majority, or equally-owned by women and/or gender diverse people. This means that men who co-own companies with women can qualify and be recognized!

Ownership of a company can take many forms -  from a "solopreneur" to a partnership to a complex entity.

For instance, if a company applying for this certification has a more complex ownership structure, such as partial ownership by another company, SHE will do the hard work of further researching, as necessary. When you see SHEowns in public, you can be sure that SHE has verified that the ownership breakdown of that company meets our strict standards for gender equality.  

visual statistic of gender equal and woman-owned companies in the US economy

Women-owned businesses account for 42% of all firms in the U.S. - 50% of which are owned by Black, Latina/Hispanic, and Indigenous women - but they only capture 4.2% of revenue made, with just 23% of that revenue going to minority-women-owned businesses.

AMEX, The 2019 State of Women-Owned Businesses Report (2019).

A SHEowns™ company may be owned by

 one woman. 

 a group of women. 

 a trans woman and her brother. 

 a woman, her husband, and their child. 

There’s more than one way to support the movement towards economic gender equality.

Learn more!

SHEruns official certification mark logo
SHEmakes certification mark logo