Get to know...PlumThyme

Updated: Sep 6, 2023

Welcome to the next installment of our Get to know... series - where we invite you to learn more about the amazing companies that make up our SHE Certified Community™. This feature highlights PlumThyme - a Certified SHEruns™, SHEmakes™, and SHEowns™ women-led business that makes sustainable and reusable period care products. We had them answer some questions and tell us more about PlumThyme in the interview below!

Introduce your company!

PlumThyme is a mission driven company ending period waste and stigma. We manufacture and sell reusable period products.

What is your mission as a company?

We are dedicated to providing a truly sustainable, reusable alternative to disposable period products and normalizing period conversations.

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Introduce us to your team!

Photo of Sveltana, the founder of PlumThyme, smiling and holding 3 boxes of reusable period pads

I'm Lana (Svetlana), the founder and CEO of PlumThyme. I started the company during a pandemic while exploring sustainable and better for me alternatives to single use menstrual products. We started as an Etsy shop making reusable period pads at a small California studio with another local woman. As the business was growing, we transitioned to factory manufacturing, and later on introduced an internal reusable period product - menstrual disc. Right now we are a small female-only team and we all have passion for ending plastic pollution and normalizing conversations about periods.

Which SHE mark(s) have you been certified for?

We have been Certified SHEruns™, SHEmakes™, and SHEowns™!

Why are you proud to be a women-led company?

I feel strongly about gender diversity and equality. I'm proud to be a female founder of a period care company, and not having a team of male directors (who never experienced menstruation) behind. I'm also proud to provide jobs for other women and non-binary individuals.

What benefits have you experienced being a women led business?

I feel like customers of a menstrual care brand trust our products because they were designed by a woman and the company keeps being women-led and operated. We, as a team, experience menstruations ourselves and care deeply about the comfort and materials of our products.

In what ways other than gender equity do you think your company is making the world a better place?

We are working towards reducing plastic pollution caused by single use pads and tampons, that are mostly made of non-biodegradable non-recyclable (and sometimes toxic, as being revealed by the recent independent studies) materials. We educate people about the environmental consequences of single use plastic and also share educational and empowering information about menstruation, contributing to the elimination of period stigma in our society.