The SHE Mark has proudly become a member of 1% for the Planet - a global organization that connects dollars and doers to accelerate smart environmental giving. We have joined thousands of companies, individuals, and nonprofits across the world, with a collective mission of putting more money, energy, and effort towards issues impacting our planet. Sustainability is really important to us at The SHE Mark (in fact, it's one of our values) and are thrilled to have the opportunity to be apart of such a great initiative. Learn more about 1% for the Planet below.
How it Works and Why it Matters
By joining 1% for the Planet, we have pledged to donate 1% of annual sales to support nonprofit organizations focused on the environment. Why 1% of annual sales? For businesses of any size, 1% of sales—not profits—is a real and substantial commitment.
To date, thousands of 1% for the Planet members have raised over $280 million to support approved environmental nonprofits around the globe. Nonprofits are approved based on referrals, track record and environmental focus. Thousands of nonprofits worldwide are currently approved.
1% for the Planet® Nonprofit Partners work on a diverse range of environmental problems, ensuring a multifaceted approach to our planet’s most pressing issues. With over 4,000 environmental organizations operating in more than 90 countries—the 1% for the Planet nonprofit network likely supports your local community, too.
Currently, only 3% of philanthropic giving goes to the environment. Our planet needs more support and the 1% for the Planet network is on a mission to change that.
Another reason to love 1% for the Planet is that it works to prevent greenwashing, certify reputable giving, and provide accountability for environmental giving.
About 1% for the Planet
1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We inspire businesses and individuals to support environmental nonprofits through membership and everyday actions. We make environmental giving easy and effective through partnership advising, impact storytelling and third-party certification.
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our business members and individual members have given hundreds of millions of dollars to our approved nonprofit partners to date. Today, 1% for the Planet’s global network consists of thousands of businesses, individuals and environmental nonprofits working toward a better future for all.
Look for our logo to purchase for the planet, learn more and join at onepercentfortheplanet.org.